Piedmont Jewelers Inc.
2172 Lawndale Drive
Greensboro, NC. 27408-7102
Mr. Chuck Frey
President
Creative Sales Group
1092 Johnnie Dodds Blvd.
Mt. Pleasant, SC 29464
January 5, 2005
Dear Chuck,
It’s hard to know where to begin. When we met in the spring of 2004 our fifty-year old store was in debt, in the grips of a family struggle over ownership, and on the brink of closing. To say the least our prospects were bleak. Little did I or Debbie know that you and your firm were about to become members of our family as you guided us through an eight-and-a-half month process that has literally wiped out all of our debts, resolved the ownership struggle, and given us a new lease on life.
To do this you simply made our store, which had dropped in volume to under $210,000 annually, perform to over one-million dollars during these past eight months. In my wildest dreams I didn’t think it was possible. You stuck with us through countless family related issues, all of which were none of your doing, but all of which CSG helped with. The people you provided in Arnie, Paula, and Ken were top-notch. They treated our store as if it were their own, and frequently were the top sales people on the floor. Your fill-in inventory saved the day! Between the three phases of this sale we sold over S465,000 of your fill-in at our cost, and made over $310,000 of profit on something we never owned, while selling our own inventory of $175,000 for more than $320,000.
If that’s not enough, we can hold our heads high. Our reputation is intact and we can feel good about how we went about this process and know we treated our customer’s right Thank-you again CSG we would most happily recommend your firm to anyone thinking of running a sale in their store for whatever the reason.
Sincerely,
Sam & Debbie Scott