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About Charles Frey & Company

Charles Frey & Co Inc is an organization made up of professionals with decades of expertise in merchandising, retail pricing, advertising, showroom floor selling, Sales-Event planning, promotion and implementation. The firm has more than thirty-years of experience planning and conducting cash-raising events of all different types throughout the United States. As veterans of the jewelry industry, we clearly understand your needs and goals and place them first. Independent Jewelers spend lifetimes building their relationships and reputations and with their community and customer base. They want any Sale-Event they would consider to be approached and conducted in the same manner. Especially their “once-in-a-lifetime” Retirement Sale or a transition sale to the next generation. The sale needs to focus on the store’s goals, inventory, profitability and reputation. The CFCO team will take the time to listen to your goals and needs and custom fit a plan to achieve them. We are experts with regards to communicating the message you want received by your marketplace. More than ninety-percent of our business comes from industry referral’s. Simply put, we will be the partner that puts you first.

A 43-year veteran of the industry, Chuck Frey started his career in the late 70’s as a diamond grader and a diamond grading instructor for the Gemological Institute of America on 47th street in Manhattan. From diamond grader to sales-event planner Chuck’s career path brought him to the position of national sales manager for Silverman Jewelers Consultants a firm with more than 60 years of experience liquidating retail jewelry store. Ultimately establishing Charles Frey & Company, Chuck has earned a sterling reputation as an innovative thinker who delivers on the promises and assurances he makes.

For over 30 years Chuck has specialized in facilitating industry leading specialized events that create exceptional results and profits for the stores that hire his team. CFCO’s track record speaks for itself. The CFCO team visits every store they work with and remains connected to them throughout every aspect of the sale. We like to think of ourselves as hands-on “Executives in the Field” with the goal of staying in-tune with the needs of our customers.

Testimonials

One of our goals as a company is to maintain a positive reputation to reassure our clients that we deliver results. As you browse through them, you’ll see that the common theme is extremely happy customers who achieved their goals and felt on top of the world after working with us.

Do you want to retire or close your store but have questions? 

We tell you how you can do it.

Do you want to retire or close your store but have questions? 

We tell you how you can do it.

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