About Us
About Charles Frey & Company
Charles Frey & Co Inc is an organization made up of professionals with decades of expertise in merchandising, retail pricing, advertising, showroom floor selling, Sales-Event planning, promotion and implementation. The firm has more than thirty-years of experience planning and conducting cash-raising events of all different types throughout the United States. As veterans of the jewelry industry, we clearly understand your needs and goals and place them first. Independent Jewelers spend lifetimes building their relationships and reputations and with their community and customer base. They want any Sale-Event they would consider to be approached and conducted in the same manner. Especially their “once-in-a-lifetime” Retirement Sale or a transition sale to the next generation. The sale needs to focus on the store’s goals, inventory, profitability and reputation. The CFCO team will take the time to listen to your goals and needs and custom fit a plan to achieve them. We are experts with regards to communicating the message you want received by your marketplace. More than ninety-percent of our business comes from industry referral’s. Simply put, we will be the partner that puts you first.
A 43-year veteran of the industry, Chuck Frey started his career in the late 70’s as a diamond grader and a diamond grading instructor for the Gemological Institute of America on 47th street in Manhattan. From diamond grader to sales-event planner Chuck’s career path brought him to the position of national sales manager for Silverman Jewelers Consultants a firm with more than 60 years of experience liquidating retail jewelry store. Ultimately establishing Charles Frey & Company, Chuck has earned a sterling reputation as an innovative thinker who delivers on the promises and assurances he makes.
For over 30 years Chuck has specialized in facilitating industry leading specialized events that create exceptional results and profits for the stores that hire his team. CFCO’s track record speaks for itself. The CFCO team visits every store they work with and remains connected to them throughout every aspect of the sale. We like to think of ourselves as hands-on “Executives in the Field” with the goal of staying in-tune with the needs of our customers.
Testimonials
One of our goals as a company is to maintain a positive reputation to reassure our clients that we deliver results. As you browse through them, you’ll see that the common theme is extremely happy customers who achieved their goals and felt on top of the world after working with us.
The sale was a huge success! We followed the outline as we planned and it worked as Chuck predicted. We did in 3 ½ months what we normally do in a year. We managed to pay off a lot of debt and now we have enough in our checking account to make it through the year. We would highly recommend The Chuck Frey Co. They are honest and very knowledgeable about how to make a sale work for you…Read More
It’s hard to know where to begin. When we met in the spring of 2004 our fifty – year old store was in debt, in the grips of a family struggle over ownership, and on the brink of closing. To say the least our prospects were bleak. Little did I or Debbie know that you and your firm were about to become members of our family as you guided us through an eight and a half month process that has literally wiped out all of our debts….Read More
I never thought we’d attain the highest projection level but we exceeded it! More than 2 years sales volume in 90 days even in the 2020 COVID environment. We talked about doing the sale for about 5 years, you answered all my questions and again, I am glad I made the right decision when choosing the company for my retirement sale. Please don’t hesitate to have any Jeweler thinking of doing the same call me…Read More
I am very pleased with the outcome of our retirement/going out of business sale. The results exceeded our most optimistic expectations and we are both personally and financially rewarding. Until it actually transpired, I did not believe we actually could “sell down to the bare walls” and not have to liquidate the majority of our merchandise for pennies on the dollar….Read More
Chuck Frey & Co comes highly recommended as we enter retirement after 82 years in business. Our retirement sale conducted by Chuck & Frey Co. broke all records, projections and expectations. We are in disbelief of what was accomplished. The professionalism, knowledge, honesty, mutual respect and experience persevered from the beginning to the end of the sale. In addition, the personal touch and genuine concern of…Read More
Your firm’s capable handling of all advertising, from ad preparation to taking care of supplying the media with all the necessary information, went a long way in lessening the pressure of an already stressful time. You listened to my suggestions concerning our ads and came up with an excellent running campaign to see us through the sale. I thank you on both a professional and personal level for providing us with…Read More